Safety Fast! MG Car Club member magazine goes live on the Touch Tree platform

We’re excited to announce the launch of the digital platform for Safefy Fast! The MG Car Club (MGCC) member magazine and one of the UK’s most established and respected automotive organisations.

MGCC has selected TouchTree Technology’s Progressive Web Technology platform to deliver the complete archives of its iconic magazine, Safety Fast! to members. This marks an important step in MGCC’s digital evolution, combining modern technology with the heritage and quality the magazine is known for.

For TouchTree, this collaboration represents exactly what our platform is built for: helping publishers digitise complete archives for mobile and deliver content across any device without the need for members to visit an App store.

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A modern solution for a historic publication

Safety Fast! has been at the heart of the MG Car Club for decades, serving as a key benefit for members and a central channel for club news, features and community stories. As member expectations change and digital access becomes increasingly important, MGCC set out to enhance how the magazine is delivered, without losing the character and quality that define it.

The goal was clear:

1. Improve readability for members on mobile devices
2. Allow members access to content offline
3. Incorporate search to our entire archive
4. Maintain access control over content
5. Incorporate other media such as video and podcasts

TouchTree’s PWA platform was chosen to meet these needs.

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Why Progressive Web App (PWA) technology matters

At the core of this launch is Progressive Web App (PWA) technology — a modern approach to the digital delivery of magazines that combines the best of websites and native apps.

Unlike traditional apps, PWAs:

• – Do not require app store downloads
• – Work instantly through a web browser
• – Can be saved to a device’s home screen
• – Automatically update without user action
• – Work across mobile, tablet and desktop

For MGCC members, this means Safety Fast! is always just a tap away — without needing to install or update an app, remember passwords across platforms, or manage device compatibility.

For MGCC as a publisher, PWA technology offers:

1. Faster deployment and updates
2. Lower technical overhead than native apps
3. Greater control over data and distribution
4. A consistent experience across all devices

In short, PWA provides the simplicity members want with the resourceful and cost friendly technology publishers need.

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A connected partner ecosystem

This launch brings together a wider partner ecosystem to ensure everything works seamlessly behind the scenes.

1. Prosolve’s RevUp platform acts as MGCC’s CRM and membership management system, maintaining the authoritative record of member status and entitlements.
2. Tandem Media, MGCC’s media partner, continues to support the commercial and advertising side of Safety Fast!.
3. TouchTree Technology delivers the digital magazine experience, powered by a secure API integration with the MGCC membership system.

Through this integration, digital access to Safety Fast! is automatically granted to eligible members, ensuring a smooth, secure and fully automated experience.

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What this means for MGCC members

For members, the benefits are immediate and tangible:

1. Instant access to Safety Fast! and digital archives
2. A mobile-friendly, readable experience on any device
3. No app store downloads or updates
4. Seamless access tied directly to membership status
5. Improved accessibility and ease of use

Whether members are long-standing print readers or new digital readers, the platform is designed to meet them where ever they are.

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What this means for publishers and membership organisations

This collaboration demonstrates how modern membership organisations can evolve their publishing models without sacrificing quality or control.

By combining:

1. A PWA-based digital publishing platform
2. A trusted CRM and membership system
3. Established media and advertising expertise

Organisations can:

1. Reduce print and distribution costs
2. Introduce flexible digital membership tiers
3. Improve engagement and accessibility
4. Future-proof their content delivery

For TouchTree, this launch reinforces our belief that PWA technology is the most practical and sustainable route for digital publishing in membership-led organisations.

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Looking ahead

We’re incredibly proud to be working with MGCC, Tandem Media and Prosolve as the platform goes live, and we’re excited to see members engaging with Safety Fast! in a modern digital format.

This collaboration reflects what’s possible when heritage brands embrace the right technology.

We look forward to supporting MGCC as their digital offering continues to grow, and to helping more publishers and membership organisations unlock the benefits of PWA-based digital publishing.